via CNN “Notice anything different about your mac & cheese lately?
No? Don’t worry, nobody else did either.
Kraft Heinz removed artificial preservatives, flavors and dyes from its mac & cheese recipe in December. To keep its yellow-orange glow, Kraft swapped out artificial food colors, including yellow 5 and yellow 6, for natural spices like paprika, annatto and turmeric.
The new mac & cheese also doesn’t use artificial preservatives. (It maintains the natural preservatives, however, including 1,710 mg of sodium, which is 72% of your daily recommended salt intake.) The company has sold more than 50 million boxes of the new mac & cheese so far.”
Well it’s pretty safe to say nobody saw this one coming. One of the oldest and greatest snack/drunk/high/poor people foods underwent a major overhaul and not one person noticed. They sold 50 million boxes and everyone was too stoned to noticed all that new paprika and annatto floating around in their bowl! Side note: if you are ever at the point in your life where you have to eat Kraft mac ‘n cheese off a paper plate it is time for you to seriously re-evaluate your situation.
Its actually pretty amazing considering the number of people who eat this stuff all the time and have no idea whats in it. However after some thought and careful research I have concluded you can say the same for almost every food label . Nobody actually reads the label and if even if you do there’s a fat chance you know what any of that stuff even means.
This past Sunday I was laying in my bed hungover, drinking some Body Armor in an effort to re-hydrate myself. Why Body Armor you ask? There are two reasons:
- Kobe drinks it
- It tastes good
You can apply that sales pitch to almost any product in the world and it will be a guaranteed best seller.
Back to Sunday. As I went to crack open my second bottle of the delicious fruit punch flavored sports drink, I asked myself, what the hell am I even drinking? First thing I did was read the ingredients label:
“Nice ok we got some water in here and it’s filtered that sounds pretty good. Uh, cane sugar might be bad for me but it probably makes this thing taste good so whatever. Coconut water, that’s perfect now my hangover has no chance of survival! Uh we got some dipotassium something, well it says its an electrolyte and those give you energy I think. Couple more electrolytes, vitamins and juice stuff sounds all good I guess?”
I got about halfway through before I realized I had no idea what any of that stuff is at all, so I turned the bottle around:
That’s what I’m talking about. Plain and simple English. I know what all of these things are and I know they are all good for me. Fuck an ingredients list.
I don’t care if you’re Kraft, Body Armor, or any other company. Nobody knows what the hell they’re eating half the time anyways. As long as you can fool the FDA with fancy names for things on the ingredients label for stuff that is most likely bad for me, that works just fine.
I have no idea what ingredients this guys is using to make me a burrito at 2am, but I know that it’s gonna taste good. So what do I care what’s in my Mac ‘n Cheese? As long as it tastes good the majority of America will most likely continue to eat it.